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Salmoiraghi & Viganò – Ho occhi solo per te

Salmoiraghi & Viganò
Ho occhi solo per te

Agenzia: A S P E N & P A R T N E R S

Salmoiraghi & Viganò - Ho occhi solo per te

A Valentine’s Day promotional campaign on Salmoiraghi & Viganò’s social media in collaboration with Pietro Terzini, a creative spirit that perfectly embodies the contemporary pop visual imagination and spirit.

Idea

On the occasion of Valentine’s Day, we designed and implemented a campaign for Salmoraghi & Viganò, resulting in a unique and innovative project.

Through this project, not only were Salmoraghi & Viganò’s products promoted in an original and engaging way, but love in all its forms was also celebrated, harnessing the power of new technologies and the creativity of contemporary art.

Work

Using photogrammetry techniques, we have successfully recreated the historic shop located on Via Torino in Milan in three dimensions, capturing every detail with precision.
Additionally, we have produced a 360-degree view of the street in front of the shop, meticulously modeling both the cobblestone pavement and the building’s facade to offer an immersive experience.

The heart of the campaign, titled “Ho occhi solo per te” comes to life through the modeling and animation of hearts, key elements that move dynamically around the shop, capturing attention and conveying the message of love and dedication characteristic of this celebration.
This creative choice was inspired by the concept of the artist Pietro Terzini.

Idea

On the occasion of Valentine’s Day, we designed and implemented a campaign for Salmoraghi & Viganò, resulting in a unique and innovative project.

Through this project, not only were Salmoraghi & Viganò’s products promoted in an original and engaging way, but love in all its forms was also celebrated, harnessing the power of new technologies and the creativity of contemporary art.

Work

Using photogrammetry techniques, we have successfully recreated the historic shop located on Via Torino in Milan in three dimensions, capturing every detail with precision.
Additionally, we have produced a 360-degree view of the street in front of the shop, meticulously modeling both the cobblestone pavement and the building’s facade to offer an immersive experience.

The heart of the campaign, titled “Ho occhi solo per te” comes to life through the modeling and animation of hearts, key elements that move dynamically around the shop, capturing attention and conveying the message of love and dedication characteristic of this celebration.
This creative choice was inspired by the concept of the artist Pietro Terzini.

Making of the campaign

Making Of - 3D Main Building

Making Of - Heart Balloon

Making Of - Pavet Block

Moving Dots

Moving Dots